Working as a graphic designer on the Timberland Boots account offered a dynamic blend of creativity and cultural relevance. I was responsible for developing visually compelling social media campaigns that aligned with Timberland’s product releases, ensuring each drop was supported by strategic, on-brand storytelling. From concept to execution, I worked closely with the creative and strategy teams to craft content that resonated with Timberland’s core audience while amplifying the brand’s presence across digital platforms. Whether highlighting heritage boots or new seasonal collections, each campaign was designed to reflect Timberland’s rugged authenticity and evolving urban appeal.