Serving as the lead designer and creative director for a powerful initiative between Russell Westbrook and Doritos, aimed at inspiring the next generation of creatives at Westbrook Academy. The program was designed to guide high school seniors through the fundamentals of creative development, providing them with hands-on experiences and mentorship rooted in design thinking, storytelling, and branding. I led the visual identity of the campaign—from crafting the program’s look and feel to designing educational materials, social content, and immersive activations that reflected both Westbrook’s bold vision and Doritos’ dynamic energy. This initiative was more than a campaign—it was a movement to unlock creative potential and empower students to explore their artistic voices.