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DERIC THE DESIGNER
As the lead designer for the Jordan Brand x UCLA Women’s Basketball partnership celebration, I was responsible for implementing the brand’s visual concept across all campaign touchpoints, ensuring a powerful and unified presence. My work included designing all promotional assets, from the high-impact CIRCA board in downtown Los Angeles to the custom seeding kits delivered to the women’s basketball team—each piece thoughtfully crafted to reflect the energy, excellence, and legacy of both Jordan Brand and UCLA. I also led the design and execution of a full takeover of the Bruins school store, transforming the space with branded graphics and merchandise displays that brought the partnership to life on campus. This activation served as a bold celebration of culture, sport, and sisterhood, elevating the team’s moment in a way that was both visually iconic and deeply meaningful.
01 Graphic Design
02 Print Production
03 Digital Production
04 Seeding Kit Design
05 Merch Design
2024
DERIC THE DESIGNER
2024-2025
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