As the designer for a LOBOS activation, I was tasked with implementing their bold and untamed brand identity across a variety of print production assets that brought the event to life. Staying true to the "Undomesticated" spirit of the brand, I translated the visual language into tangible elements such as custom-designed shot glasses, posters, signage, and premium gift bags. Each piece was carefully crafted to feel raw, elevated, and authentically LOBOS, creating a cohesive visual experience that resonated with guests and reinforced the brand’s fearless attitude. From materials and finishes to layout and execution, every detail was curated to ensure a high-impact, on-brand atmosphere from the moment guests arrived.

01 Graphic Design
02 Print Production
03 Mockups

2024

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2024-2025