As a graphic designer for Backwoods, an ITG brand, I was responsible for creating engaging social media templates and dynamic creative content that captured the brand’s authentic vibe. I also served as the lead designer for the City Pack edition flavors, where I designed the unique pack artwork, the outer pack boxes, and the key visuals (KV) that brought each city-inspired flavor to life. My work helped elevate the campaign’s presence both digitally and on shelves, reinforcing Backwoods’ bold, urban identity.