As the lead designer for the Nike Kids x CAMP collaboration—a playful retail emporium created to spark imagination and movement—I was responsible for bringing the visual concept to life across merchandise and product design. Using the Nike Kids x CAMP visual code, I designed a full line of kids' apparel that blended energy, fun, and function, tailored specifically to the young, active audience. I also created custom sneaker accessories and designed exclusive packaging that made each product feel like a special, interactive experience, enhancing the magic of the collaboration and making every detail feel uniquely Nike and CAMP.