
DERIC THE DESIGNER

As the lead designer and creative director for WSS’s nationwide Back to School campaign, I was responsible for developing and executing a vibrant, fair-themed activation that spanned key markets across Texas, California, Florida, and Georgia. I led the visual concepting from the ground up, creating a cohesive campaign identity that extended across all touchpoints—from the activation build-outs to in-store signage and digital content. My responsibilities included designing and delivering production-ready files for event structures, coordinating signage for print across retail locations, and creating a full suite of digital assets including promotional flyers, email blasts, and social media content. The result was an energetic, family-friendly experience that captured the spirit of the season and drove strong community engagement and brand visibility nationwide.
01 Art Direction
02 VC Creation
03 Graphic Design
04 Retail Signage Design
05 Print Production
06 Social Media Template Design
2024

